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NYT’s David Carr Catches Up To Sneak Adtack
The hardtracking staff yields to no man in its admiration for New York Times media critic David Carr, whose columns are invariably insightful and informative. Regarding his piece in Monday’s Times,...
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The Sneak in Review: Branded Content Lightning Round
The hardtracking staff has a cliporama piling up, so we’re passing it on to you. Who’s Behind the Sponsored Content at BuzzFeed, Gawker, Hearst and WashPo? Lede: What good is native advertising if it...
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State Of The Cuisinart Marketing #Umpteen: Everyone Jump In The Branded...
Once upon a time (about three months ago), branded content – read: ads in sheep’s clothing - was pretty much the exclusive province of online publishers from BuzzFeed to Gawker to TheAtlantic.com. That...
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Gawker Channels Dr. Ads!
Snarknado website Gawker featured this item yesterday: New York Times Doesn’t Know Who Bought Strange Pro-Bloomberg Ad Late last year, print readers of The New York Times discovered a full-page...
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Apparently Michael Bloomberg Did NOT Pay for a NYT Ad Praising Michael Bloomberg
As you splendid readers of this thing might remember, last month the hardworking staff wondered about this full-page ad that ran – twice – in the New York Times. What we wondered, specifically, was...
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Tru(th) in Advertising
Rarely does an advertiser kick the crap out of itself in public (Dominos’ Our Pizza Sucks campaign in 2010 strikes us as the most recent example), but TruTV did just that in Monday’s New York Times....
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Time Inc. Writers: Be Advertiser Friendly – Or Else!
The hardtracking staff has noted on numerous occasions Time Inc.’s pimping out its editorial content to advertisers. Now comes Exhibit Umpteen, via Gawker. Time Inc. Rates Writers on How “Beneficial”...
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Headline o’ the Day (Uber All Is Edition)
From Valley Wag (tip o’ the pixel to Politico Playbook): People Keep Getting Into Strangers’ Cars Because They Think It’s An Uber Backtrack story: Just because Uber’s motto is “Everyone’s private...
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Grey Lady Goes All the Way with Native Ads
As the hardtracking staff has repeatedly noted (see here and here and here just for starters), the New York Times is up to its neck in native advertising. (Our personal favorite is the Russian nesting...
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WSJ Follows NYT Into VR
As the hardtracking staff at our kissin’ cousin Sneak Adtack has noted, the New York Times is knee-deep into virtual reality reporting – and the native advertising opportunities it represents. Pop...
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